What you’re in for:

• Fun and fast pieces covering consumer behavior minus the jargon by Blindsight authors Prince Ghuman (neuromarketer) and Matt Johnson, PhD (neuroscientist)

• Topics varying from K-Pop to Politics, Kanye to Kahneman, Stranger Things to Starbucks’ Pumpkin Spice Latte, and anything in between

• Guaranteed fresh neuro-scientific perspective revealing how neuroscience, psychology, and marketing influence everyday, consumer behavior