10: The Essence of Everything

The Science of Essentialism and How It Drives Attachment (and Sales)

Page 199. “Perrier Orson Welles 1979”

Uploaded by Retrontario on 2014-03-10.

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Page 203. “Bertha Benz: The Journey That Changed Everything”

In a time when "car" was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo. To prove to the world that her husband's invention was the future of mobility, Bertha Benz went on the first long-distance journey with an automobile, facing all kinds of challenges but stopping at nothing.

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Page 203. “Mercedes Benz - Company History Commercial”

Mercedes Benz - Company History Commercial

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Page 203. “Macy’s 150 Years Commercial”

Credits to Macey's for this commercial. This was aired during the Macey's Thanksgiving Day Parade

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Page 204. “Wells Fargo Re-established 2018”

In the wake of multiple scandals, Wells Fargo needed to acknowledge what happened while charting a course for the future. With a rich history built on trust—their biggest differentiator among other banks—we came up with a unique way to communicate this change of course: Re-Established 2018.

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