Taught by Dr. Matt Johnson & Prince Ghuman, authors of the best-selling book Blindsight.
Everything you need to know to apply neuromarketing tactics from day one.
✓ Self-paced masterclass series
✓ 24 hours of content and exercises
✓ Verified certification upon completion
✓ 1 hour of implementation call with Prince Ghuman & Matt Johnson, PhD
Neuromarketing is like user experience (UX) a few decades ago.
Before colleges created UX degrees, dual degrees in cognitive science and design were required for a career in UX.
Neuromarketing is at a similar inflection point. The barrier to entry is large but the early adopters who learn it will be years ahead of the competition.
Moreover, a certificate in neuromarketing will truly distinguish you in the competitive job market.
Every team needs at least one, marketing or otherwise.
Problem is, it takes ~10 years to earn a PhD in neuroscience and another ~10 years to become a CxO to drive strategy.
We know this because we did it.
This is why we created the Neuromarketing Certification: to cut the line.
Over 20 years of neuroscience research and marketing strategy are condensed into a neuromarketing workshop.
The workshop is developed by Professor Prince Ghuman and Dr. Matt Johnson, authors of the best-selling consumer behavior book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains.
Prince Ghuman
Prince, a seasoned marketer across different industries, started as the first Head of Marketing of the earliest automotive e-commerce platforms and moved on to be the founding CMO of a cryptocurrency startup in San Francisco.
He also held dual roles of Director of Consumer Marketing, North America, and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. Today, Prince is a professor of Neuromarketing.
Dr. Matt Johnson
Matt is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University.
His focus is on bridging the gap between science and business. He advises both start-ups and large brands in his native San Francisco and has recently served as an Expert-in-Residence to Nike’s Innovation Team in Portland, Oregon.
Published Researchers of Consumer Psychology
- The Neuroscience of Language using fMRI — Peer-Reviewed Article: Language, Brain, and Cognition
- The Psychology of Taste and Food — Editor-Reviewed Book Chapter: Springer
- The Ethics of Autonomy in Modern Marketing — Peer-Reviewed Conference Proceedings: Academy of Management
- Empathy, Storytelling, and Consumer Psychology — Peer-Reviewed Conference Proceedings: Official Conference Proceedings of The European Conference on Media, Communication & Film 2019
“Learning the reasons behind why and how consumers act and make decisions made me become better at generating ideas that result in more effective marketing responses. I would recommend it to people who want to practice conceptual thinking based on the understanding of neuroscience.”
SHEILA, NEW YORK CITY
“The marriage between science of behavior and marketing is phenomenal, and to be able to extract practical approaches to use these theories is a blessing to future marketers. It really opens up your eyes and changes the way you approach things, be it ads, product placement, business perception, frankly it’s more than just marketing, it’s a formula for success!”
PULKIT, SAN FRANCISCO
“What made sense at some point, was framed and put into practice during this course.”
SVETLANA, LONDON
“Providing real-world applications and examples tied to neurological explanations gave me a profound understanding of why people behave the way they do.”
JUAN, ARGENTINA
It’s designed for manager-level marketers. Enrollment in a Master’s program or a minimum of 3 years of experience is strongly recommended in one or more of the followings fields.
⚠️ Full disclosure: The Neuromarketing Certification is intense. We expect our future Certified Neuromarketers to be fully committed to adding a neuroscientific foundation to their marketing skillset.
You will develop an extensive understanding of the neuroscience behind behavioral economics, decision science, emotions, senses, memory, habits, social psychology, empathy, and persuasion, etc., and learn how to ethically apply it to business.
The neuromarketing insights will improve your tactics in strategy, e-commerce, content, ads, communication, marketing, creatives, storytelling, sales, design, branding, and more.
Ultimately, you will walk away with a thorough understanding of the brain and how to apply it to business.
Here is a general overview plus over 20 specific topics that you will learn from the Bootcamp.
Perception, Attention, Mental Models, Behavioral Economics, Sensory Marketing
Experiential Memory, Emotions, Impulsivity & Cognitive Control, Pleasure, Pain & Compulsion
Likeability & Storytelling, Subliminal & Midliminal Messaging, Empathy & Communications, Ethics of Neuromarketing
Neuromarketing is the science of engagement. It's the application of neuroscience to all aspects of marketing. Marketing is about understanding people and delivering value. A foundational understanding of neuromarketing boosts how to provide value and engage customers—from brand strategy, content, driving user acquisition, loyalty, building social communities, optimizing marketing funnels, designing experiences, and more.
Tested with attendees from over 50 countries, the Neuromarketing Certification Bootcamp is a course designed to teach marketing and engagement professionals how to apply neuromarketing. With neuromarketer Prince Ghuman and neuroscientist Matt Johnson, PhD’s 25+ years of combined experience, they distilled their respective areas of expertise under what is called neuromarketing, which helps people in a wide variety of marketing roles better engage with their customers ethically using concepts and principles from biology-based consumer science.
We recommend that you have 3 years of experience in any of the following functions in your company—branding, content, copywriting, design, digital marketing, growth, human resources, product management, PR/communications, sales, social media, and strategy.
We have combined our previous two products into one - On Demand Bootcamp includes everything we have to offer in a self-service program with 24 hours of training, certification, and one hour consultation.
Upon purchase, you’ll receive access to the online learning platform that will feed you the lessons. Learning is primarily self-paced and self-directed—you decide when you start and when you finish. You will also receive a verified certificate upon completion of the on-demand Bootcamp.
There are four sessions a day and each session consists of two lessons. The first lesson is the neuroscientific underpinning of a concept, such as attention, followed by a second lesson covering the application of the concept to marketing. Matt Johnson introduces the neuroscience fundamentals and Prince Ghuman shows the neuromarketing application.
To receive your verified certificate of completion, we require 100% attendance. If you have to miss a day or a few hours of the session, we strongly recommend signing up for a different session. We run the Certification Bootcamp quarterly. Email us at hello@popneuro.com for future bootcamps schedule.
In our Live Bootcamps, we pride ourselves on our 100% completion rate. That means everyone attends the intense and interactive 3-day Bootcamp in its entirety.
To maintain a high completion rate for our On-Demand Bootcamp, you get access to the Bootcamp for 1 full year from the day you sign up—that’s 52 weeks of actively learning at your own pace, plus plenty of time to review and cement your learning of neuromarketing.
Ultimately, if you’re a professional focused on engagement, the Neuromarketing Certification is for you. Outside of the typical marketing titles, if you’re an art/creative director, designer, salesperson, product manager, PR/communications professional, strategist, you’ll find tremendous value in neuromarketing. If you have further questions about your fit for the Neuromarketing Certification, please email hello@popneuro.com. We respond within 24-48 hours.
Behavioral Economics (study of irrationality) and habits are both covered in our bootcamp. They are two of over a dozen concepts covered including decision science, emotions, senses, memory, attention, dopamine, empathy, trust, and more. You may view the course curriculum here or email hello@popneuro.com for specific questions.
The Neuromarketing Certification Bootcamp is geared towards engagement professionals, typically manager/director-level marketers, salespeople, designers, product managers, content creators, branding and communication strategists.
100% of the Live Bootcamp is taught by them. During these Live workshops, they reply to every single question, message, and are open to any discussions.
Similar to user experience “UX” in the 1990s, neuromarketing is an emerging discipline previously limited to Fortune 100 companies willing to invest in-house. With the Neuromarketing Certification Bootcamp, you walk away becoming the neuroscience expert in your marketing team.
Yes, we do. Please email hello@popneuro.com for more information about your team, company, and goals.
Pro tip: You can ask your company to sponsor your Neuromarketing Certification. Most large organizations, and many smaller ones, reimburse tuition for professional learning and development.
If you need help getting reimbursed, get our sample proposal template here and send it to your direct report.
The on-demand bootcamp is non-refundable. You may cancel your seat in the Live Bootcamp for any reason up to 7 days before the start of the Neuromarketing Certification Bootcamp. Your fees will roll over to the next bootcamp where you will be guaranteed a seat (we run them quarterly).
“If you’re an Art Director or Copywriter interested in conceptual work, I highly recommend you to join the Bootcamp. You'll learn why your target audience does what they do, and discover new ways to talk to them.”
CAMILA, SAN FRANCISCO