Neuromarketing is the science of engagement. It's the application of neuroscience to all aspects of marketing. Marketing is about understanding people and delivering value. A foundational understanding of neuromarketing boosts how to provide value and engage customers—from brand strategy, content, driving user acquisition, loyalty, building social communities, optimizing marketing funnels, designing experiences, and more.

Tested with attendees from over 50 countries, the Neuromarketing Certification Bootcamp is a course designed to teach marketing and engagement professionals how to apply neuromarketing. With neuromarketer Prince Ghuman and neuroscientist Matt Johnson, PhD’s 25+ years of combined experience, they distilled their respective areas of expertise under what is called neuromarketing, which helps people in a wide variety of marketing roles better engage with their customers ethically using concepts and principles from biology-based consumer science.

We recommend that you have 3 years of experience in any of the following functions in your company—branding, content, copywriting, design, digital marketing, growth, human resources, product management, PR/communications, sales, social media, and strategy.

The On-Demand Bootcamp is 100% self-paced and self-directed. This means you decide when you start, and when you finish.

The Live Bootcamp is hosted every quarter on Zoom (for now), where you have access to Prince Ghuman and Matt Johnson, PhD in all of the 3 days of their live lectures. Here, you will also take part in interactive and project-based exercises as well as in-depth learning and tactical applications of neuromarketing.

Upon purchase, you’ll receive access to the online learning platform that will feed you the lessons. Learning is primarily self-paced and self-directed—you decide when you start and when you finish. You will also receive a verified certificate upon completion of the on-demand Bootcamp.

There are four sessions a day and each session consists of two lessons. The first lesson is the neuroscientific underpinning of a concept, such as attention, followed by a second lesson covering the application of the concept to marketing. Matt Johnson introduces the neuroscience fundamentals and Prince Ghuman shows the neuromarketing application.

To receive your verified certificate of completion, we require 100% attendance. If you have to miss a day or a few hours of the session, we strongly recommend signing up for a different session. We run the Certification Bootcamp quarterly. Email us at hello@popneuro.com for future bootcamps schedule.

In our Live Bootcamps, we pride ourselves on our 100% completion rate. That means everyone attends the intense and interactive 3-day Bootcamp in its entirety.

To maintain a high completion rate for our On-Demand Bootcamp, you get access to the Bootcamp for 1 full year from the day you sign up—that’s 52 weeks of actively learning at your own pace, plus plenty of time to review and cement your learning of neuromarketing.

Ultimately, if you’re a professional focused on engagement, the Neuromarketing Certification is for you. Outside of the typical marketing titles, if you’re an art/creative director, designer, salesperson, product manager, PR/communications professional, strategist, you’ll find tremendous value in neuromarketing. If you have further questions about your fit for the Neuromarketing Certification, please email hello@popneuro.com. We respond within 24-48 hours.

Behavioral Economics (study of irrationality) and habits are both covered in our bootcamp. They are two of over a dozen concepts covered including decision science, emotions, senses, memory, attention, dopamine, empathy, trust, and more. You may view the course curriculum here or email hello@popneuro.com for specific questions.

The Neuromarketing Certification Bootcamp is geared towards engagement professionals, typically manager/director-level marketers, salespeople, designers, product managers, content creators, branding and communication strategists.

100% of the Live Bootcamp is taught by them. During these Live workshops, they reply to every single question, message, and are open to any discussions.

Similar to user experience “UX” in the 1990s, neuromarketing is an emerging discipline previously limited to Fortune 100 companies willing to invest in-house. With the Neuromarketing Certification Bootcamp, you walk away becoming the neuroscience expert in your marketing team.

Yes, we do. Please email hello@popneuro.com for more information about your team, company, and goals.

Pro tip: You can ask your company to sponsor your Neuromarketing Certification. Most large organizations, and many smaller ones, reimburse tuition for professional learning and development.

If you need help getting reimbursed, get our sample proposal template here and send it to your direct report.

The on-demand bootcamp is non-refundable. You may cancel your seat in the Live Bootcamp for any reason up to 7 days before the start of the Neuromarketing Certification Bootcamp. Your fees will roll over to the next bootcamp where you will be guaranteed a seat (we run them quarterly).