Neuromarketing Resources to Understand and Design for Consumer Behavior
Watch this TED Talk
Watch the video to understand how neuromarketing can provide you the psychological and neuroscientific lens to not only understand consumer behavior but to design behavior too.
This talk draws from Prince Ghuman’s experience as a behavior designer, revealing the fascinating connection between data, artificial intelligence, and neuroscience and the ways psychology—combined with AI—can predict, model, and design behavior.
Watch TED Talk
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Aside from authoring Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains and developing the Neuromarketing Certification, instructors Prince Ghuman and Matt Johnson, PhD are also professors at Hult International Business in San Francisco and researchers in the field of consumer psychology.
Their research spans neuromarketing ethics, behavioral science, consumer behavior, and more.
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