Your Blindsight Digital Library

To refer to the digital sources from the book, click on the corresponding chapter below.

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How Marketing Turns Our Tongues into Liars

The Neuroscience of Relativity

The Marketing Opportunity Between Experience and Memory

How the Trace of the Past Drives Us Forward

5: Of Two Minds

The Role of Impulse in Consumer Decision Making

How Pleasure and Pain Drives Us to Buy

7: Addiction 2.0

Monetizing Compulsive Behavior in the Digital Age

The Odd Science of Preference

The Secret Language of Brands

The Science of Essentialism and How It Drives Attachment (and Sales)

11: Midliminal

The Science of SubMidliminal Marketing