On How Consumer Behavior Affects AI Models and How It Will Change Post-Pandemic
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This week’s top reads cover consumer behavior from all sides—from how the pandemic might change it, if we even need experiments to test our behavior, to how algorithms are struggling to predict it during these times.
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Image by: Michael Dziedzic, Unsplash
How Will The Pandemic Change Consumer Behavior
We don’t know what the future beholds—not even the experts. Luckily, social psychology and historical anecdotes can offer a peek into how the pandemic could change customer habits and attitudes.
Humans are Complicated—Do We Need Behavioral Science to Get Through This?
All the tests and experiments run to explain human behavior during the pandemic might be of little utility. Some scientists think social science isn’t ready for the COVID-19 crisis.
Our Weird Behavior During the Pandemic is Messing with AI Models
One thing is clear: We’ve changed during the pandemic. In fact, our behavior is changing drastically that the AI models of companies are showing some cracks—humans need to step in to fix them.
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.