On Dessert Online Shopping, the Retail Industry’s Challenge, and Consumer Spending Habits
This month, we are going to look into how the pandemic has altered consumer behavior. Let’s explore how the grocery and technology sectors have been affected and if the change is permanent.
Image: Viki Mohamad, Unsplash
Image: Lenny Kuhne, Unsplash
Image: Edwin Hooper, Unsplash
US Consumers Spend Less on Sweets and Dessert When Shopping Online
It’s no surprise that when the pandemic hit, online spending would grow exponentially. In the United States alone, online spending doubled. In the hunt to understand how consumer habits have altered, Laura Zatz conducted a study. They found that consumers partake in a healthier lifestyle when they would do their groceries online. More than that, they noticed a decrease in the consumption of sweets and desserts. Read further if you’re interested in why consumers purchase healthier products through online shopping.
Retail Industry Challenged To Adapt To A Digital World
Companies have been challenged by the pandemic to alter the way they function. For industries like retail, human connection is paramount to creating a positive experience. Shopping is easy and cheap from home; going out should be an event. In the pandemic, this human connection was stripped away. To diversify this connection, companies integrated technology to influence customer satisfaction. This was done in the form of Digital Line Reviews especially for the retail industry by bringing more reputable and accurate customer data to the company's decision-making process. Will this attempt replicate what people feel on an ordinary day?
COVID Changed Spending. Will Reopening Revert Our Habits?
With the opening of numerous states in the United States, the question of all time in consumerism is “will our spending stay the same?”. Based on consumer psychology, that answer depends. More often than not, people have developed better habits when it comes to consumerism. People have adapted to online forms of retail and grocery shopping, taken health more seriously, and focused on bettering themselves ultimately. The real significant question to ask in the event that the world comes back to normal is “will all this progress go away?”
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