On a Cookie-less Society, Spiraling Inflation and Consumer Spending, and The Value of Experiences
This month, we take a dive into the next transition in the constantly adapting data collection society, how spending has increased with inflation nearing an all time high, and how experiences are bringing more value for businesses and customers all around.
Image: The Creative Exchange, Unsplash
Image: Frederick Warren, Unsplash
Image: Colton Jones, Unsplash
The Cookieless Future: How Brands Should Navigate the Interim Period
What are cookies? Cookies are a way for companies to track and capture usable data. This form of data collection has been vital for companies to track their audience better. In this article, Google’s plan of cutting all third-party cookies has been delayed until 2023. Read more to find out how privacy is a priority in the new implementation plan and how companies can get ahead.
When We Don’t Own the Things We Use, Will We Still Love Them?
What are experiences and why are they increasing in value for companies? Businesses now are altering their value proposition to offer experiences to consumers. In this article, read to understand how experiences bring more value to customers and how this can reduce our consumption.
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