On NFTs in Physical Retail, Upcoming Change in the Metaverse, and the Cryptocurrency Changes For Ubisoft
This month, we dive into how NFT’s are being incorporated into the retail industry, how the metaverse is incorporating audio, and how Ubisoft is incorporating cryptocurrencies into their games.
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What is the Internet of Behavior (IoB) and Why Is It The Future?
What is the Internet of Behavior (IoB)? It is defined as the collection of data that drives behavior. It is important because it provides additional benefits in understanding how users interact with products. Read more to learn about the future of technology.
How Digital Out-of-Home Can Meet The Data Privacy Moment
What is digital out-of-home (DOOH) advertising? It is the latest and most influential form of advertising to this day. This is advertising displayed on digital screens, that can interact with people. Tune into this piece to find out how digital out-of-home advertising can align with the upcoming data privacy changes.
Our ‘New Normal’ - The Sensory Landscape
The Covid-19 pandemic has caused many disruptions for multiple industries. One big question is what kind of sensory experience(s) will consumers value? Tune into this piece, to understand how senses will be exploited for experiences.
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.