social identity — Neuromarketing Blog

Posts tagged social identity

The Psychology Behind Celebrating Pride Month and Buying ‘Rainbow Products’

Find out if there really is a problem with buying ‘rainbow’ if we support the cause.

BlogPrince Ghuman & Matt JohnsonMay 19, 2020psychology, LGBTQ+, oxytocin, pride month, cognitive dissonance, branding, communication, social identityComment

The Psychology Behind the Status, Symbols and Supreme Obsession

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

BlogPrince Ghuman & Matt JohnsonApril 21, 2020supreme, symbol, status, social signalling, fashion, branding, product development, social cognition, social identityComment

What Halloween Costumes Reveal About Consumer Behavior

Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."

BlogPrince Ghuman & Matt JohnsonOctober 14, 2019psychology, halloween, costume, consumer behavior, branding, social identityComment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

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Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

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