Against Easy

When the world found itself in the grips of a pandemic, we regrouped and kept working. We hoped things would return to normal. This is different.

Prince Ghuman & Matt JohnsonJune 5, 2020Comment

The Psychology Behind Celebrating Pride Month and Buying ‘Rainbow Products’

Find out if there really is a problem with buying ‘rainbow’ if we support the cause.

BlogPrince Ghuman & Matt JohnsonMay 19, 2020psychology, LGBTQ+, oxytocin, pride month, cognitive dissonance, branding, communication, social identityComment

What is Consumer Behavior?

We all live in a consumer society, and whether we like it or not, we’re all consumers. Here’s how you can put the consumer back in consumer behavior.

BlogPrince Ghuman & Matt JohnsonApril 22, 2020consumer psychology, consumer behavior, communication, brandingComment

The Psychology Behind the Status, Symbols and Supreme Obsession

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

BlogPrince Ghuman & Matt JohnsonApril 21, 2020supreme, symbol, status, social signalling, fashion, branding, product development, social cognition, social identityComment

How Pandemics Fuel Cognitive Biases

Many struggle to draw the line between fact and fiction. Here’s why.

BlogPrince Ghuman & Matt JohnsonApril 13, 2020covid-19, pandemics, panic buying, cognitive bias, availability bias, psychology, consumer behavior, communication, content, decision-makingComment

Who Hoards? Panic Buying, Consumer Behavior, and the Personality of Stockpiling During COVID-19

Find out why and how not everyone is equally likely to engage in stockpiling behavior.

Psychology Today, Featured ResearchMatt JohnsonApril 1, 2020panic buying, hoarding, consumer behavior, covid-19, product development, social cognition, personalityComment

The Psychology Behind Morality and Virtue on Spring Break

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

BlogPrince Ghuman & Matt JohnsonMarch 24, 2020spring break, context, virtues, morality, freedom, emotion, branding, communication, social cognitionComment

Fortnite and the Psychology of Surprise and Random Rewards

Find out what keeps gamblers spending, why Fortnite gamers enjoy losing, and why some flights land surprisingly early.

BlogPrince Ghuman & Matt JohnsonMarch 3, 2020psychology, fortnite, random rewards, dopamine, gamification, gambling, product development, learning and memory, decision-makingComment

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

InterviewPrince Ghuman & Matt JohnsonJanuary 28, 2020psychology, executive coaching, leadershipComment

The Neuroscience of Stress and Peak Performance in Sports and Advertising

Find out the gift we received from evolution and how it plays out in all sorts of performances, from sports to work to school.

Prince Ghuman & Matt JohnsonJanuary 21, 2020stress, eustress, advertising, peak performance, sports, super bowl, neuroscience, emotion, learning and memoryComment

The Grammys and the Psychology of Influence and Authority

The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.

BlogPrince Ghuman & Matt JohnsonJanuary 14, 2020psychology, grammys, influence, social media, authority, brand communication, branding, persuasion, communication, social cognition Comment

Let Psychology Explain Why New Year’s Resolutions Usually Fail

To understand the struggle we face against our habits (or lack of), let’s understand the psychology of habits.

Prince Ghuman & Matt JohnsonDecember 18, 2019psychology, habits, neuroscience, motivation, new year's resolutions, product development, decision-making, learning and memoryComment

The Psychology of Holiday Gift-Giving

To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.

BlogPrince Ghuman & Matt JohnsonDecember 10, 2019psychology, consumer behavior, seasonal shopping, black friday, branding, happiness, communication, social cognitionComment

The Psychology of Black Friday and Retail Store Design

As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.

BlogPrince Ghuman & Matt JohnsonNovember 20, 2019psychology, consumer behavior, seasonal shopping, black friday, branding, experiential marketing, decision-makingComment

The Psychology of Gratitude

If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?

BlogPrince Ghuman & Matt JohnsonNovember 11, 2019psychology, consumer behavior, gratitude, thanksgiving, seasonal shopping, happiness, branding, emotionComment

Techno and the Psychology of Digital FOMO

Here’s why techno has more power over our minds than our footwork.

Prince Ghuman & Matt JohnsonOctober 24, 2019psychology, techno, fomo, privacy, post-privacy world, digital, freedom, marketing ethics and future, emotion Comment

What Halloween Costumes Reveal About Consumer Behavior

Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."

BlogPrince Ghuman & Matt JohnsonOctober 14, 2019psychology, halloween, costume, consumer behavior, branding, social identityComment

Cognitive Dissonance in Veganism and Our Consumer Behavior

Find out the different ways brands numb our feelings to make ourselves feel good about our decision to eat meat.

Prince Ghuman & Matt JohnsonSeptember 23, 2019psychology, veganism, consumer behavior, neuroscience, cognitive dissonance, communication, decision-making Comment

Media and User-Generated Content of Fear

Ever wonder why we’re obsessed with (and believe) negative news, despite evidence pointing to the contrary?

BlogPrince Ghuman & Matt JohnsonAugust 26, 2019psychology, content strategy, communication, content, emotionComment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg

Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

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